Copyright and Intellectual Property in Internet Marketing Amid Crisis
Article Sidebar
Main Article Content
Abstract
Relevance:
In the conditions of constantly increasing competition and rapidly changing digital environments, copyright and intellectual property in internet marketing assume particular significance. This is especially pertinent during periods of crisis when businesses are compelled to resort to new strategies and techniques, including the utilization of innovative marketing approaches to sustain their competitiveness.
Objective:
This article aims to investigate the impact of crisis situations on the utilization of copyright and intellectual property in internet marketing strategies. The primary goal is to analyze and evaluate the effectiveness of applying these rights in the context of crisis and to develop recommendations for optimizing their utilization under conditions of instability.
Methods of Analysis:
Both quantitative and qualitative research methods are employed in this study. To analyze the state of the issue, literary sources, scientific articles, as well as statistical data on the use of copyright and intellectual property in internet marketing are utilized. Additionally, empirical research is conducted through surveys and interviews with experts in the fields of marketing and law.
Findings:
The research findings indicate that during crises, companies are compelled to resort to innovative marketing strategies, including the use of content and resources protected by copyright and intellectual property. However, many companies face difficulties in ensuring compliance with legal norms in this context, which may lead to legal issues in the future.
Prospects for Further Research:
Based on the obtained results, further research is possible on ways to optimize the use of copyright and intellectual property in internet marketing during crisis situations. Additionally, it is important to study the response of legislative bodies to changes in the marketing sphere and to develop predictive models for anticipating potential legal risks.
Article Details
Section
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
References
Boyle, J. (2008). Shamans, Software, and Spleens: Law and the Construction of the Information Society. Harvard University Press.
Dinwoodie, G. B., & Dreyfuss, R. C. (2009). International Intellectual Property Law and Policy. Aspen Publishers.
Ginsburg, J. C. (2012). International Copyright: Principles, Law, and Practice. Oxford University Press.
Jones, D. (2019). "The Impact of Crisis Phenomena on Consumer Behavior and Marketing Strategies of Enterprises." Marketing Research, 10(1), 30-45.
Landes, W. M., & Posner, R. A. (2003). The Economic Structure of Intellectual Property Law. Harvard University Press.
Lee, A. (2020). "Copyright Issues in the Digital Environment: Challenges and Opportunities." Journal of Internet Marketing, 15(3), 112-125.
Samuelson, P. (2010). The Copyright Principles Project: Directions for Reform. Berkeley Technology Law Journal, 25(3), 1175-1194.
Smith, J. (2021). "The Influence of Economic Crises on the Development of Internet Business: Analysis and Perspectives." Economic Studies, 25(2), 45-58.
Smith, M. A. (2015). Intellectual Property: Law & the Information Society - Cases & Materials. Carolina Academic Press.
Van Gompel, S., & Hugenholtz, P. B. (2016). The EU Digital Single Market Directive: Institutional Aspects and Challenges. International Journal of Law and Information Technology, 24(2), 133-169.